Black Friday and business in the run-up to Christmas
For 2021, merchants can assume that more and more business will take place online. This is what the figures for the last year indicate: Black Friday and business in the run-up to Christmas have generated enormous revenues. That’s primarily thanks to those consumers who shopped online for the first time – as shown by the ongoing study series “AfterPay Insights”. As part of this series, our sister company AfterPay has been analyzing purchase behavior in online commerce since the start of the coronavirus pandemic. I am convinced that these shopping peaks will continue to grow in the future.
In light of these developments, online merchants are well-advised to make sure their shops and platforms are equipped to remain stable in future even during super peak seasons. This also applies to seamless payment methods. We have developed another offer, Collecting Service, to provide flexible, highly effective support in this area.