Behavioral changes are likely to persist after the coronavirus crisis
In recent weeks, many people have come to appreciate the advantages of digitalization in a wide range of sectors: They have used the internet to communicate with their family, regularly access the latest news and conduct shopping and business online. Particularly pharmacies and shops with household products have been able to record an increase in their online sales. What’s more, I assume this trend will not be completely rolled back once the COVID-19 crisis is over.
This is also confirmed by a study by Kantar, which concludes that the outbreak of the virus will significantly accelerate the shift towards online commerce. Previously expected to take three to four years, this trend will now likely proceed in just a few months.