Sharing Economy - Trend of sharing
Sharing models such as Airbnb, Uber or TaskRabbit are now firmly integrated into our everyday lives - and new offerings from various industries for sharing goods and services are constantly being added.
The basic principle of sharing is not new. From an early age, we learn to share things with others. In the past, people borrowed or exchanged things that they could not afford due to a lack of financial resources. In today's world, however, where prosperity has created an affluent society, people are increasingly reflecting on the essentials. The visible consequences of mass consumption for people and the environment are boosting demand for sustainable consumption.
However, the "sharing economy" places collaborative consumption at the center of economic activity. Sharing is therefore no longer just a trend, but the driver of new business models that focus on sharing products or services instead of selling them.