Mobility & Sharing Economy

Sharing Economy - Use or Own? That is the question here! Are you as agile and flexible as the mobility of tomorrow? From car sharing and other business models of the mobility of the future.

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Sharing Economy - Trend of sharing

Sharing models such as Airbnb, Uber or TaskRabbit are now firmly integrated into our everyday lives - and new offerings from various industries for sharing goods and services are constantly being added.

The basic principle of sharing is not new. From an early age, we learn to share things with others. In the past, people borrowed or exchanged things that they could not afford due to a lack of financial resources. In today's world, however, where prosperity has created an affluent society, people are increasingly reflecting on the essentials. The visible consequences of mass consumption for people and the environment are boosting demand for sustainable consumption.

However, the "sharing economy" places collaborative consumption at the center of economic activity. Sharing is therefore no longer just a trend, but the driver of new business models that focus on sharing products or services instead of selling them.

An example for an emerging business model, is the pioneer approach from Lynk & Co. This approach is a combination of sharing and car subscription and involves complex financial processes in the background. 

 

The sharing economy business model

The business model for sharing is putting the platform at the center of activity. Other main actors are the Owner and Seeker for the offer, representing the supply and demand on the market. The actors get access to the market through the platform. 

 

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Trends like subscription and sharing models are growing rapidly. This is why we, as well as car manufacturers and car-sharing providers, must not make the mistake of thinking mobility is a one-way street. We see it as an extended "mobility-as-a-service" and must align our own systems accordingly.

How companies benefit from the sharing economy

Development of new business models
New business models can be used to develop new offerings and thus tap into additional user groups. This results in innovative strength in a partially saturated market environment.

Optimization through data
The use of a digital platform opens up a treasure trove of data - user data can be collected and analyzed in a targeted manner.

Resource utilization & agility
In terms of sustainable consumption, resources can be used collectively. Sharing models also enable access to resources that would have been inaccessible, for example, due to high acquisition costs. Market changes can be addressed in a flexible and agile manner because fewer investments have been made.

Economies of scale
The platform is a scalable technology - the high investments at the beginning are only offset by low additional costs due to a higher number of users.

Potential is exploited in many industries

Parking

Parking

Rental of parking spaces/entrances

Electricity

Electricity

Sale of remaining solar power

Accommo -dation

Accommo -dation

Renting rooms, apartments, houses

Manpower

Manpower

for handicrafts and occasional jobs

Space for new business models in the sharing economy


Business to Business: Companies lend products and services to each other (e.g., loan devices such as printers).

Business to consumer: Companies use platforms to make their own products available to their customers, i.e. private individuals (e.g. Share Now, the car-sharing provider of Daimler and BMW).

Peer to Peer: In this business model, only the platform for sharing is made available to the actors. This creates a legal framework and mediates between supply and demand. (For example, Airbnb, the online marketplace for accommodations, which is largely financed by commissions.)

 

At the heart of the sharing economy is the digital platform that mediates between the actors - owner and seeker. The platform economy, into which the sharing model can be subordinated, is probably the greatest achievement and innovation of the digital transformation.

Carsharing - My Car, Your Car, Our Car

The mobility sector is a particular focus of the sharing economy. Here, the possibilities are limitless: car sharing, shared cabs (so-called ride pooling), ride sharing, rental bicycles and the like. 

Since vehicles are associated with high acquisition and maintenance costs, carsharing models are particularly popular in the sharing economy.

 

 

 

 

A rough distinction is made between three different business models:

1. Station-based 
Here a station defines the start and end point of the trip, you rent the car basically for a round trip.

2. A-B Sharing
A bit more flexible is the renting of the car from point A to point B. The car can be picked up at a fixed point and brought back to another point. So the car can be picked up at a specified location and dropped off at another location/parking lot. This is particularly suitable for vehicles with zero-emission drives that require a charging station. Availability and location of the vehicles can be planned, trips can be booked in advance.

3. Free floating 
The free floating model offers the most flexibility. The car can be dropped off at any location within a specified radius. The car is located via app and borrowed from where the last user left it. Journeys can thus only be booked shortly before the start of the journey. 

In the meantime, mixed forms of free-floationg and station-based offers from a single source are also common on the market.

Individual mobility needs

Not least due to the pandemic situation, our society is changing. The old rhythm is giving way to a more flexible and mobile lifestyle with blurring boundaries between work and leisure. 

As in other areas, there are different target groups for mobility offers, with individual mobility needs. In a study based on the Sinus-Milieus, four personas were identified, which are differentiated on the basis of their life circumstances, expectations, needs and barriers with regard to the use of modern mobility offers.

Mobility 4.0 - What will the future of mobility bring?

In order to meet these increasingly changing needs of society, the status of mobility must also evolve:

E-mobility
The increasing spread of electric vehicles on the roads makes the evolution of mobility visible. Charging stations are now located in many parking lots, and the infrastructure continues to expand. The range of batteries is still problematic - through further investment in research and development, further digitization and automation will further accelerate the change toward climate-neutral, emission-free e-mobility. Micromobility, electrically powered small vehicles such as electric bicycles, scooters or even Segways will also play an important role in this development. 

Access
Access to mobility and the question "Use or Own?" will continue to occupy us in the future. The individual answer to this question will determine how quickly and comprehensively new mobility concepts spread and become established.

Subscription
Classic car sharing is just one of the conceivable business models.
More and more providers are positioning themselves between leasing and car sharing, by offering subscription models. The Cologne-based company Like2drive offers a car flat rate where the customer can drive a top-equipped car for a fixed monthly price. The customer doesn't have to worry about a down payment, insurance or repairing costs. This enables cost control and high flexibility thanks to short terms.

All-inclusive mobility
Mobility must be understood as a holistic concept. A seamless mobility chain through cooperation and integration of different providers is expected. The demand for such integrated offers describes the trend of all-inclusive mobility. We serve this trend with our Mobility Clearing Services - we offer our customers and their end customers an all-round service package from booking to payment based on a scalable technology platform that manages all processes from customer management to payment claims. 

Drivers of the mobility shift

Political regulations

Political regulations

that enable, for example, autonomous driving

Technological progress

Technological progress

through research and development

Innovative business models

Innovative business models

with new potentials and target groups

Attractive financial offers

Attractive financial offers

and convenient payment options

Mehr

End-user rethinking has already begun and will intensify in the coming years. The speed of the change process depends on four drivers: 

 

And what will the mobility of the future look like?


Together, we want to rethink mobility. Discover exciting use cases and mobility trends in our blog articles.

Latest Articles

Sharing is fun and it's also good for the wallet. After all, privately sharing vehicles not only meets the need for flexible and individual mobility, it also ensures sustainability and financial freedom.
Why private sharing is how we will drive cars in the future
Sören Steckmest
07.09.2021
4 minutes
Sharing is fun and it's also good for the wallet. After all, privately sharing vehicles not only meets the need for flexible and individual mobility, it also ensures sustainability and financial freedom.
Why own a car when you can simply have a subscription? Subscriptions are already standard for many products and services, and they are also gaining momentum in the automotive industry. Using is the new owning.
What car subscriptions have to do with reliability in financial processes
Sören Steckmest
13.06.2021
3 minutes
Why own a car when you can simply have a subscription? Subscriptions are already standard for many products and services, and they are also gaining momentum in the automotive industry. Using is the new owning.
Trends like subscription and sharing models are growing rapidly. This is why we, as well as car manufacturers and car-sharing providers, must not make the mistake of thinking mobility is a one-way street. We see it as an extended "mobility-as-a-service" and must align our own systems accordingly.
Help shape the mobility transformation
Sören Steckmest
17.01.2021
3 minutes
Trends like subscription and sharing models are growing rapidly. This is why we, as well as car manufacturers and car-sharing providers, must not make the mistake of thinking mobility is a one-way street. We see it as an extended "mobility-as-a-service" and must align our own systems accordingly.