How to make the mobility transformation reality
Experts agree: transport in cities as well as rural areas will change radically in the coming years, and indeed must. Here, the key question is what might this change actually look like. Which forms of transport and business models (direct sales, subscriptions and sharing) will continue to exist in the long term? Will just a few major players dominate the sector? Or will the market continue to be as dynamic and diverse as it has been? And how can the greatest of all hurdles be overcome – i.e. motivating people to make the mobility transformation reality?
The fact that this can work is shown, for example, by the “Mobility Futures: 2030 Forecast” study by Kantar. According to the market research institute, the mobility turning point will be reached in major cities in 2030. At that point, more people will switch to cycling or public transport, or even go on foot, than people driving cars. This is precisely what is also urgently needed. After all, many cities are facing imminent gridlock. Even in rural areas, there needs to be functional alternatives to personal cars if mobility is to become more climate-friendly.