Building blocks for digitized mobility
The range of our mobility offerings and our mobility behavior is more diverse today than ever. The private car sector is facing competition from car and ride sharing providers, which has become part of the modern lifestyle in urban areas for different consumer needs. What’s more, there are the different models of life. A family with children in the suburbs has different mobility needs than a trend-conscious couple or an emerging professional in the inner city. Different consumer demands require tailored mobility services which can already be implemented with the right systems and platform solutions. Subscriptions for cars, peer-to-peer sharing via apps as well as digitized and barrier-free parking are just some of the many options in the mobility sector.
It is clear that mobility should be based on a holistic system that meets four basic requirements:
The infrastructure for smooth process handling needs to be reliable and secure. A high degree of automation for back-end processes reduces the inhibition threshold for providers and enables easy access for many users. Ultimately, it must be possible to configure the product to treat consumers according to their individual needs.
This allows the entire Subscription2Cash value chain to be covered, from risk and subscription management to billing and collection. Our goal at Arvato is to bundle these components on a European platform and therefore create cost efficiency for companies.
Smooth Customer Journey
For the consumers, this means maximum convenience. Users can conveniently sign up for a subscription online, manage monthly billing in an app, for example, and make outstanding payments digitally if overdue. We enable this with consistent data use and individual customer communication making the mobility offers become as cost-effective and consumer-oriented as possible.
A smooth payment cycle is essential to the success of the product.
It is important to think about payment from the very beginning of the development process.
This is why the likes of US car-sharing providers such as Zipcar or Getaround plan their payment processes in product development which is possible with an integrated platform solution.