Trend: Sharing instead of owning
My car is parked unused for 23 hours a day and takes up parking space. At least, from a statistical perspective. When I'm on holiday, it's even the whole day. So why not make your own car available to others via private sharing and benefit financially? The concept of sharing has always existed: My neighbor lends me his lawn rake. In turn, I let him use my hedge trimmer. "Sharing instead of owning" has meanwhile become a trend that extends to more and more areas of our shared lives. For instance, many private individuals now occasionally rent out their apartments or individual rooms as accommodation using online marketplaces. But clothing and many other items are also being shared more and more often, mostly through digital platforms where it is possible to achieve a large reach. And most importantly, you can reach the people you want to reach.