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Arvato Payments Review

Cross-border e-commerce in Finland

Doing business in Denmark

What works in one market doesn’t automatically guarantee success in another. Differences in competition, regulation, risk and consumer behaviour make it all too easy for your business to get lost in translation. So it pays to familiarise yourself with the local e-commerce landscape and the best risk and fraud prevention strategies.

How to succeed with E-Commerce in Finland

Unusually for the tech-happy Nordics, Finns have been slow to take to shopping online. And despite high levels of mobile adoption, m-commerce is lagging. However, with the older generation finally starting to cotton on, Finland has the highest e-commerce growth rates in the Nordics.

Download the Arvato Payments Review guide to Finland for insights and tips on how to succeed in this late-blooming market.

Finnish online shoppers are less demanding than their Nordic neighbours in terms of delivery time and return rates.

Read the country report

Quick Facts: Finland

eGDP: #9

The proportion of goods and services bought online in comparison to GDP.
The rankings stated come from e-commerce association Ecommerce Europe.

Mobile adoption: 76%

Smartphone use as a percentage of the total population.

Ease of business: #12

The higher a country’s ranking in the World
Bank Group’s Ease of Doing Business Index, the more business-friendly local
regulations are when establishing a presence there.

"Free returns were once required under Finnish law. Though that was annulled by EU legislation, consumers still expect this level of service."