Arvato Payments Review

Cross-border e-commerce in France

Doing business in France

What works in one market doesn’t automatically guarantee success in another. Differences in competition, regulation, risk and consumer behaviour make it all too easy for your business to get lost in translation. So it pays to familiarise yourself with the local e-commerce landscape and the best risk and fraud prevention strategies.

How to succeed with E-Commerce in France

France is a mature e-commerce market with good purchasing power, but modest growth rates. France is the third-most popular destination for inbound cross-border online shopping in the EU.

Download the Arvato Payments Review guide to France for insights and tips on how to succeed in this lucrative market.

The patterns and systems for online purchases are well established in France. Regulation creates barriers for new fraud prevention tools and payment methods.

Read the country report

Quick Facts: France

eGDP: #13

The proportion of goods and services bought online in comparison to GDP.
The rankings stated come from e-commerce association Ecommerce Europe.

Mobile adoption: 62%

Smartphone use as a percentage of the total population.

Ease of business: #27

The higher a country’s ranking in the World
Bank Group’s Ease of Doing Business Index, the more business-friendly local
regulations are when establishing a presence there.

“Consumers rely on credit cards, but fraud prevention tools such as 3-D Secure have only recently become popular. More advanced anti-fraud tools are needed, including consumer authentication.”