Cross-border e-commerce in Germany
Doing business in Germany
What works in one market doesn’t automatically guarantee success in another. Differences in competition, regulation, risk and consumer behaviour make it all too easy for your business to get lost in translation. So it pays to familiarise yourself with the local e-commerce landscape and the best risk and fraud prevention strategies.
Germany is the second biggest e-commerce market in Europe, with plenty of growth potential. German consumers have money and like to shop, but want to avoid debt and sharing personal information.
Download the Arvato Payments Review guide to Germany for insights and tips on how to succeed in this profitable market.
High return rates along with evolving, localised preferred payment methods are challenges retailers face in the German market.
Quick Facts: Germany
The proportion of goods and services bought online in comparison to GDP.
The rankings stated come from e-commerce association Ecommerce Europe.
Mobile adoption: 65%
Smartphone use as a percentage of the total population.
Ease of business: #7
The higher a country’s ranking in the World
Bank Group’s Ease of Doing Business Index, the more business-friendly local
regulations are when establishing a presence there.