Experience in focus
Subscriber or buyer? Experience is the main thing!
One of these is the recently launched membership based mobility plan from Lynk & Co. The Swedish-based company is part of the Chinese Geely-Group, which acquired the traditional manufacturer Volvo a few years ago. Interested users in initially seven European countries - Sweden, Germany, France, Italy, Spain, Belgium and the Netherlands - will have access to a personal car for the duration of their membership, and the freedom to cancel with a month’s notice if they need to. With month-to-month membership, customers have access to mobility that is flexible and hassle-free.
The car can of course be purchased in the traditional way as well.
CEO Lynk &Co
With the subscription model, Lynk & Co. takes care of insurance, repairs and inspections.
The choice of vehicle is also simplified: Instead of dozens of special equipment packages, all extras are included as standard in "Model 01," as the first available car model in Europe is called.
There are two choices: the color - black or blue - and the engine - hybrid or plug-in hybrid. Car sharing is part of the package.
Those who subscribe to a vehicle can release it to other members for use when it is not needed. Conversely, one can also become a member of the "Lynk & Co Club" without subscribing to a vehicle and use available cars. To ensure that the processes run smoothly in the background, the company has brought Arvato Financial Solutions on board.