Webinar: How Europe prefers to pay
The key to more growth in e-commerce
For several years now, we have been observing a shift in the global payment behavior of consumers: away from conventional cash and card payments towards alternative payment methods like Apple Pay, Google Pay or PayPal. They meet the consumer’s need for comfort and security, and they meanwhile account for more than half of the transaction volume in e-commerce.
Challenges: Understanding customers and payment preferences
Facts & Figures per country