Global People Analytics - Improving employee experience through data-driven decisions
Baden-Baden, February 21, 2022 - People analytics, intelligent data analysis, enables HR managers to make data-based, forward-looking decisions. Companies are increasingly turning to this data-driven approach to retain employees in the long term.
Data-driven actions instead of making decisions based on instinct. In times of digitalization, data competence is the key to success as a company. Every day, companies collect data from their customers to better serve their needs. But data collection also holds potential within a company - especially in HR.
The fact that the HR department deals with employee data is nothing new. Key figures, such as hiring or turnover rates, were already documented in HR before the digital transformation. "People analytics is not just about measuring actual states, but also about finding out the reasons behind developments. We not only answer the question of 'what', but also 'why'. Ultimately, the combination of these two data sets provides us with the basis for improvements," Kai Burr, Head of HR at Arvato Financial Solutions, explained at the "StrategieTage HR" conference. The cross-industry resonance reinforces his decision to further integrate People Analytics into HR processes.
Newly gained insights from anonymized interviews, surveys and standardized HR data can be used to positively shape employee experiences within a company. "For example, our staff has reflected to us that they would like us to provide more opportunities for development. In addition to offering additional learning options, we created new internal career pages to specifically address this request. We will also accommodate their demand for more transparent information flows through the use of an inclusive intranet, an accessible communication platform," Burr explains, and continues, "People Analytics gives our employees the opportunity to share their needs with us, and in turn, gives us the chance to respond. Ultimately, changes like these are what makes our employees stay with us."
Arvato Financial Solutions
Arvato Financial Solutions is a subsidiary of Bertelsmann SE & Co. KGaA, a privately owned media, services and education company that operates in about 50 countries around the world. The affiliated company, Arvato Financial Solutions, provides professional financial services to renowned international brands as well as respected local businesses — allowing them to leave their credit management to a professional, so they can focus on what matters most for their business. The services center around cash flow in all segments of the customer lifecycle: from credit risk management to payment, factoring and accounting services to debt collection. The Arvato Financial Solutions team is made up of around 5,500 experts in 14 countries and is aligned by a common goal: to make sure client’s credit management runs effortlessly and efficiently, ultimately resulting in optimized financial performance.