What was the biggest learning from 2020?
In 2020 we learned that the hardship of working from home is not mainly about technical equipment, software access or the ability to do the job in the same way as from an office.
We do not primarily miss a working place, but a meeting place.
We learned how crucial our H2H interactions with colleagues, partners and clients are for our wellbeing and our creativity. The dynamics created in the IRL interaction can only partially be replaced with digital tools.
But we also learned how much resilience, care and ambition our organisation (and our societies) harbour also under pressure. We learned how much value we as a team are able to create for clients and consumers despite of the pandemic. Several learnings will be applied permanently, for instance a much more flexible attitude to work from home.