Use of automated programs (bots)
Sneakers from the “Yeezy” brand or fashion products by “Supreme” successively utilize this principle of supply and demand. The goods are only sold at certain locations, at certain times and in a limited quantity. And this practice is highly effective! In just a matter of seconds, these branded products are completely sold out. Similar offers are also available online. Besides fans, resellers also snap up these branded products.
To do this, they are increasingly using automated programs (bots) that help them secure the sought-after items just seconds after the sale starts. Mass use of these bots also results in the poor performance of store pages, since a huge quantity of orders are submitted within a short period of time. Consequently, real fans who are willing to buy are left with empty shopping carts. Even if the online shop is quickly sold out, for companies it is impotant that limited products end up in the hands of genuine customers and fans in order to promote brand loyalty. For this reason, successfully running limited drops also involves preventing store visits by bots.
Below I have summarized the types of bots used in practice and how you can recognize them.