The mobility transformation is getting closer
In around 2030, more than half of the people living in major cities will not travel using a car of their own, but will instead seek out alternative modes of urban transport every day. This is what the market research institute Kantar predicts in its trend study “Mobility Futures: 2030 Forecast”. This also shows that the willingness of consumers to rent – rather than own – cars and other vehicles is growing. What’s more, not only with vehicles, there is a general trend towards an app-based subscription economy – i.e. consuming instead of buying, using instead of owning.
There is a lot of motion and innovation in the urban mobility sector currently. As offers and options for shared mobility come and go, and providers form partnerships together, pricing and usage concepts are regularly being adjusted. The focus (still) lies on the carsharing business. Moreover, micromobility is also booming as an alternative to cars – especially in urban areas, in the form of e-scooters or light electric vehicles like Vespas or mopeds, in addition to well-established bike-sharing services.
Nonetheless, the coronavirus pandemic has been causing massive cuts in the shared-mobility sector since March. Some e-scooter rental companies or shared-taxi operators have temporarily withdrawn from the urban markets or restricted their offering considerably, like the taxi ridesharing company Moia in Hamburg. Others, such as the carsharing provider WeShare or Miles, are adjusting their business model and creating alternative options, providing hospital staff in Berlin with free journeys in their cars, for example. Ever since contact bans for people were extended and major events cancelled through to the autumn, it has become clear that the coronavirus will have an impact on life as well as shared mobility for the long term. For instance, not all providers will presumably survive the coronavirus lockdown measures, as DIE ZEIT newspaper anticipates. Here, how quickly and extensively customers use vehicles, mobility and other sharing services again will be key.