Arvato Payments Review

Cross-border e-commerce in Austria

Doing business in Austria

What works in one market doesn’t automatically guarantee success in another. Differences in competition, regulation, risk and consumer behaviour make it all too easy for your business to get lost in translation. So it pays to familiarise yourself with the local e-commerce landscape and the best risk and fraud prevention strategies.

What are the key elements succeeding for e-Commerce businesses in Austria?

In comparison with the other DACH countries (Germany and Switzerland), Austria is a relatively small e-commerce market. Cross-border sales are high with credit cards Austrian consumers’ payment method of choice.

Download Arvato Payments Review for insights and tips on how to succeed in a lucrative market like Austria.

Be prepared for serious competition from local champions with a significant market share and strong customer loyalty. 

Quick Facts: Austria

eGDP: #9

The proportion of goods and services bought online in comparison to GDP.
The rankings stated come from e-commerce association Ecommerce Europe.

Mobile adoption: 60%

Smartphone use as a percentage of the total population.

Ease of business: #12

The higher a country’s ranking in the World
Bank Group’s Ease of Doing Business Index, the more business-friendly local
regulations are when establishing a presence there.

"Entering the Austrian market via a German shop presence is a good strategy, but be aware that the Austrian dialect differs from standard German, so adjust product descriptions accordingly."

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