Arvato Payments Review

Cross-border e-commerce in Denmark

Doing business in Denmark

What works in one market doesn’t automatically guarantee success in another. Differences in competition, regulation, risk and consumer behaviour make it all too easy for your business to get lost in translation. So it pays to familiarise yourself with the local e-commerce landscape and the best risk and fraud prevention strategies.

How to succeed with E-Commerce in Denmark

Denmark is the biggest e-commerce market in the Nordics, with tremendous growth rates. The Danish e-commerce market has great potential, with high-spending shoppers and good infrastructure.

Download the Arvato Payments Review guide to Denmark for insights and tips on this promising market.

Delivery tracking goes a long way with online shoppers; Danes have the highest expectations concerning fast deliveries of all Nordic countries.

Read the country report

Quick Facts: Denmark

eGDP: #13

The proportion of goods and services bought online in comparison to GDP.
The rankings stated come from e-commerce association Ecommerce Europe.

Mobile adoption: 74%

Smartphone use as a percentage of the total population.

Ease of business: #1

The higher a country’s ranking in the World
Bank Group’s Ease of Doing Business Index, the more business-friendly local
regulations are when establishing a presence there.

"ID theft is overall the most common fraud scam in Denmark. Retailers can mitigate risks by working closely with an external outsourcing partner."