Arvato Payments Review

Cross-border e-commerce in Spain

Doing business in Spain

What works in one market doesn’t automatically guarantee success in another. Differences in competition, regulation, risk and consumer behaviour make it all too easy for your business to get lost in translation. So it pays to familiarise yourself with the local e-commerce landscape and the best risk and fraud prevention strategies.

How to succeed with e-commerce in Spain

Spain is the biggest e-commerce market in Southern Europe. The Spanish e-commerce market is opening up, and has a lot of potential, especially in tourism and travel.

Download the Arvato Payments Review guide to Spain for insights and tips on how to succeed as this market develops.

While Spanish shoppers often visit sites in other EU nations, well-written Spanish sites are appreciated. Appropriate legal documentation is important.

Read the country report

Quick Facts: Spain

eGDP: #13

The proportion of goods and services bought online in comparison to GDP.
The rankings stated come from e-commerce association Ecommerce Europe.

Mobile adoption: 87%

Smartphone use as a percentage of the total population.

Ease of business: #21

The higher a country’s ranking in the World
Bank Group’s Ease of Doing Business Index, the more business-friendly local
regulations are when establishing a presence there.

"Though new delivery methods are appearing, Spain's logistics network is relatively underdeveloped. Customers are used to longer delivery times."